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Handicapped models have started to join international cat-walks for a while now. But the fashion presented is everything but disability-friendly, says Josefine Thom, expert for disability and networking. Together with media and communication expert Johann Gsöllpointner she founded MOB as a service provider for the Vienna creative industry as well as the fashion label MOB Industries.

Their goal: Vienna fashion labels enter and change the global market for disability-friendly fashion. Functionality and contemporary aesthetics are not a contradiction, but a chance. Furthermore, MOB connects accessibility with the socially-inspiring potentials of advertising.

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