Dr. Andreas Knaut, 62, is Head of Communications and Marketing and Press Officer for the Leipziger Messe Group in Leipzig. With a doctorate in history and training as a journalist, he has been responsible for communications and marketing at corporations (Danone GmbH, SCHUFA Holding AG), media companies (Gruner + Jahr AG, Verlagsgruppe Handelsblatt GmbH), and foundations (Bertelsmann Stiftung) for over two decades. In the 1990s, he was editor-in-chief of the media service “Der Kontakter” and deputy editor-in-chief of “w&v werben&verkaufen.” Knaut taught communication and marketing as well as reputation management and corporate social responsibility at universities in Munich, Cologne, Düsseldorf, Leipzig, and Hanover for more than ten years.